I direct, build, and automate across motion, AI pipelines, and frontend development.
Two decades in post production. A decade in frontend. 1+ years engineering GenAI workflows that outperform both legacy processes and external vendors. Based in Munich. Working globally.
From the connection of exceptional people arise extraordinary things.
Autodidacticism is the thread running through everything I do. What started as a passion for music and sports evolved – through curiosity and the right mentors – into a career spanning broadcast, advertising, and technology.
My early years were spent as a live editor for Bundesliga and Premier League highlights at Plazamedia, before joining IDG AG as a full-stack video producer. In 2012, I co-founded one of Germany's first YouTube Original Channels, in partnership with Google – leading both production and studio operations from launch.
Going independent in 2013, I spent a decade directing and producing TV commercials and brand communication for Audi, BMW, Deutsche Telekom, and Mercedes-Benz – working directly with brand departments and C-level teams.
Since 2023, I've been Senior Motion Designer at Telefónica O2, where I also lead frontend development for campaign tooling and internal portals. In 2025, I won the Ideenwerkstatt innovation award for building AI-driven content workflows from the ground up – delivering stronger performance metrics and higher creative output than both legacy production methods and external AI vendors.
The intersection of creative craft and technical systems is where I do my best work.